For the Love of Your Family

About Us

You came to this page because you want to know a little bit about the people behind the Personal Family Lawyers. The best place to start is to learn about the Family Wealth Planning Institute, which trains and designates Personal Family Lawyers throughout the United States.

Working with a Personal Family Lawyer® is a unique experience that is not only available to the rich and famous, but to everyone of us who wants to make life as easy as possible for our loved ones and leave the world a better place.

You can learn about America's Personal Family Lawyer® Ali Katz on her media site or on her personal blog, the Intrepid Mompreneur.

You may also want to check out Ali' book about legal planning for parents. And, if you haven't named legal guardians yet (or you are concerned you may have made one of the 6 common mistakes when you did name guardians or write your Will), you can name legal guardians for free NOW! It's free, it's easy, so now there's no excuses!

If you are reading this and you are a GREAT lawyer who is sick and tired of the old, outdated, broken business model and you are ready to get off the marketing merry go round and the cash flow rollercoaster, make a real difference in your client's lives and LOVE what you do again, you will definitely want to contact us to learn more about becoming a Personal Family Lawyer®.


Here, at New Law Business Model, we train lawyers on how to serve families, like you, in an entirely new way, using the Kids Protection Plan and Wear Clean Underwear book, created by Family Wealth Planning Institute LLC. Here’s where you can meet the New Law Business Model team that supports our Personal Family Lawyer® members to support you and your family.

  • <h5>Ali Katz</h5>
    Ali Katz

    CEO, Founder + Law Business Mentor

  • <h5>LuAnne Hage</h5>
    LuAnne Hage

    Chief Operating Officer

  • <h5>Rob Kandell</h5>
    Rob Kandell

    Chief Financial Officer

Law Business Success Coaches
  • <h5>Megan Kerins</h5>
    Megan Kerins

    Lead Law Business Success Coach

  • <h5>Allison Osborn</h5>
    Allison Osborn

    Law Business Success Coach

  • <h5>Jennifer Peck</h5>
    Jennifer Peck

    Law Business Success Coach

Law Business Mentors
  • <h5>Denise Gosnell</h5>
    Denise Gosnell

    Law Business Mentor: Business Practice Bootcamp

  • <h5>Nicole Newman</h5>
    Nicole Newman

    Law Business Mentor: Estate Planning Bootcamp

  • <h5>Erach Screwvala</h5>
    Erach Screwvala

    Law Business Mentor: Marketing Implementation

  • <h5>Amie Mendoza</h5>
    Amie Mendoza

    Law Business Mentor: Money Map Coaching

Customer Support
  • <h5>Amy Jones</h5>
    Amy Jones

    Customer Experience Manager

  • <h5>Kimberly Wotipka</h5>
    Kimberly Wotipka

    Client Services Director

  • <h5>Carly Karpovage</h5>
    Carly Karpovage

    Member Concierge

  • <h5>Kelsi Anderson</h5>
    Kelsi Anderson

    Support Ninja


LIFT Your Business to the Next Level

Lawyer Hiring
Do's and Don'ts

Make the Right Choice for Your Family

Click to Download

Wear Clean

Read the Best-Selling Book on Legal Planning for Parents

Click to Order

Name Legal

It’s Free, Easy, There’s No Excuses

Click to Start

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